# Spottlo

> Spottlo is an AI visibility tracker. It runs the questions your buyers actually ask through ChatGPT, Perplexity, Gemini and Google AI Overviews on a schedule, then reports whether your brand was mentioned, where it ranked, and which competitors were recommended instead. Think rank tracking, but for AI answers.

Spottlo is built for marketing and SEO teams who can see AI-referred traffic arriving but have no way to measure or influence it. Pricing is public and self-serve: $39/month for one brand with 25 tracked prompts across all four engines, +$19/month per additional brand. A free AI visibility report runs without a signup or a card.

## Product

- [Free AI visibility report](https://spottlo.com): Enter a domain, get a scan of your brand across four AI engines in about 30 seconds. No signup.
- [How Spottlo works](https://spottlo.com/how-it-works): The scanning method — prompt selection, engine coverage, how mentions and Share of Voice are scored.
- [Pricing](https://spottlo.com/pricing): $39/mo base, +$19/mo per extra brand, +$19/mo for daily refresh.
- [Glossary of AI visibility terms](https://spottlo.com/glossary): Plain-English definitions of GEO, AEO, Share of Voice, prompt sets, and AI Overviews.

## Comparisons

Honest, dated side-by-sides against every other tool in the category. Each page states when the competitor's pricing was last verified, and says plainly when a vendor does not publish a figure.

- [Every AI visibility tool compared](https://spottlo.com/compare): The whole category in one table.
- [Spottlo vs Profound](https://spottlo.com/vs/profound): Starter is $99/month billed yearly but tracks ChatGPT only. Growth is $399/month for three engines. Multi-brand tracking is Enterprise, which is quote-only.
- [Spottlo vs Peec AI](https://spottlo.com/vs/peec-ai): Peec AI does not display prices on its public pricing page. The tiers and feature table render, but the numbers do not, so you have to start a trial or ask.
- [Spottlo vs Otterly.AI](https://spottlo.com/vs/otterly-ai): Lite is $29/month monthly, or $25 annual, for 15 tracked prompts and four engines. Standard jumps to $189/month. Gemini, Google AI Mode and Claude are paid add-ons from $9/month.
- [Spottlo vs Trakkr](https://spottlo.com/vs/trakkr): Growth is $100/month for one brand, 50 prompts and all eight AI models, scanned daily. Scale is $500/month for ten brands with unlimited seats, a REST API and white-label client portals.
- [Spottlo vs AthenaHQ](https://spottlo.com/vs/athenahq): A free "Essential" tier gives you $25 of credit. The first paid tier, Starter, is $295/month for 3,600 credits, where one credit is one AI response.
- [Spottlo vs Scrunch AI](https://spottlo.com/vs/scrunch-ai): Starter is $250/month billed annually, or $300/month month-to-month, for one brand with 350 custom prompts. Growth is $417/month annually.
- [Spottlo vs Knowatoa](https://spottlo.com/vs/knowatoa): Starter is $59/month but covers three engines: ChatGPT, Google AI Overviews and Google AI Mode. All seven engines requires the $199/month Growth tier. Prompt allowances are not published.
- [Spottlo vs Rankscale](https://spottlo.com/vs/rankscale): Essentials starts at $20/month, but its credit allowance is not published. Pro is $99/month for 1,200 credits and 10 brand dashboards. Growth is $385/month, Enterprise $780/month.
- [Spottlo vs Writesonic](https://spottlo.com/vs/writesonic): Starter is $79/month billed annually for 50 prompts, one brand and three engines. The advertised 10-engine coverage is Enterprise-only.
- [Spottlo vs Nightwatch](https://spottlo.com/vs/nightwatch): Starter is €79/month for five websites, 500 keywords, 50 AI prompts across five engines, and unlimited user seats.
- [Spottlo vs Ahrefs Brand Radar](https://spottlo.com/vs/ahrefs-brand-radar): From $199/month per Ahrefs' pricing page. Their Brand Radar page shows different per-platform bundles, and the two do not reconcile. Custom prompts are priced separately, from $50/month for 2,500 checks, with per-check overages.
- [Spottlo vs Semrush AI Visibility Toolkit](https://spottlo.com/vs/semrush-ai-visibility-toolkit): $99/month per domain, billed annually, per Semrush's AI pricing page — though their main pricing page currently describes a different structure, with AI tracking bundled into core plans. Semrush appears to be mid-repackaging, so confirm what you are buying.
- [Spottlo vs Evertune](https://spottlo.com/vs/evertune): Pro is $800/month for 100,000 prompts analyzed across up to 11 models, with unlimited brands and users. Both tiers route through a demo request.
- [Spottlo vs Goodie AI](https://spottlo.com/vs/goodie-ai): Explorer is $399/month for 100 prompts (3,000 AI responses) across three answer engines and three seats. Pro and Enterprise are demo-gated.
- [Spottlo vs BrightEdge](https://spottlo.com/vs/brightedge): No public pricing anywhere. Contact sales only. AI Catalyst is included with every BrightEdge SEO Platform subscription, with no published quotas.
- [Spottlo vs Conductor](https://spottlo.com/vs/conductor): No dollar figures published at any tier. The AI module is metered separately via "AI Response Credits" with no published rate. There is an unusually generous three-week free trial with no card.

## Blog

### Getting Cited

- [How to show up in Google AI Mode](https://spottlo.com/blog/how-to-show-up-in-google-ai-mode): AI Mode fans one question into dozens of hidden searches. That's why topical depth beats a single optimised page, and how to build for it.
- [How to structure a page so an AI engine can quote it](https://spottlo.com/blog/content-structure-for-ai-citation): AI engines cite passages, not pages. Here is how to chunk, front-load and self-contain your content so a paragraph survives being lifted out of context and quoted.
- [How to get cited by Perplexity](https://spottlo.com/blog/how-to-get-cited-by-perplexity): Perplexity shows its sources, which makes it the easiest engine to reverse-engineer. Here's how its retrieval works and why freshness and crawlability win.
- [How to appear in Google AI Overviews](https://spottlo.com/blog/how-to-appear-in-google-ai-overviews): AI Overviews are grounded in Google's classic index, so ranking still decides who gets quoted. Here's how to win the passage, and what it costs you in clicks.
- [How to get your brand recommended by ChatGPT](https://spottlo.com/blog/how-to-rank-in-chatgpt): ChatGPT recommends brands it has read about elsewhere. Here's how its three sources actually work, and the tactics that move you into the answer.
- [Schema markup for AI search: what still matters](https://spottlo.com/blog/schema-markup-for-ai-search): Which JSON-LD types actually help AI engines resolve your brand as an entity, with complete copy-pasteable code and an @id graph you can ship today.
- [llms.txt: what it is, and whether it does anything](https://spottlo.com/blog/llms-txt-guide): The llms.txt spec, explained by an engineer: what the file contains, why no AI engine has confirmed using it, and the robots.txt crawler allowlist that actually matters.

### AI Search Fundamentals

- [AI search statistics for 2026](https://spottlo.com/blog/ai-search-statistics): Every AI search stat that matters in 2026, each linked to its primary source: adoption, click loss, traffic quality, and how B2B buyers now decide. No made-up numbers.
- [How AI engines decide which brands to cite](https://spottlo.com/blog/how-ai-engines-choose-sources): Retrieval, grounding, and citation selection explained. Why consensus across the web beats one perfect page, and how ChatGPT, Perplexity and AI Overviews each source differently.
- [AEO vs GEO vs SEO: the acronyms, settled](https://spottlo.com/blog/aeo-vs-geo-vs-seo): AEO, GEO, AIO, LLMO, SEO. Three of these describe the same work. Here's what each term actually means, which to use, and why nobody agrees.
- [GEO vs SEO: what actually changes (and what doesn't)](https://spottlo.com/blog/geo-vs-seo): Most of your SEO work still counts in AI search. Some of it is now worthless. Here's exactly which is which, and what the new work looks like.
- [What is generative engine optimization (GEO)?](https://spottlo.com/blog/what-is-generative-engine-optimization): GEO is the practice of getting your brand named and cited inside AI answers from ChatGPT, Perplexity, Gemini and AI Overviews. Here's how it actually works.

### Measurement

- [The AI visibility KPIs worth reporting to a CMO](https://spottlo.com/blog/ai-visibility-kpis): Five metrics that survive contact with an exec, three that get you laughed out of the room, and the one-slide monthly format that makes AI visibility a budget line instead of a curiosity.
- [How to measure AI search traffic in GA4](https://spottlo.com/blog/measuring-ai-search-traffic-in-ga4): A copy-pasteable regex for AI referrals, the exact GA4 exploration setup, and an honest account of why the traffic you can see is a fraction of the visibility you're getting.
- [How to build a prompt set that reflects real buyers](https://spottlo.com/blog/how-to-build-a-prompt-set): Your AI visibility data is only as good as the questions you track. Here's how to build a 25-prompt set from sales calls and support tickets, with five archetypes and examples.
- [AI Share of Voice: how to actually calculate it](https://spottlo.com/blog/ai-share-of-voice-explained): Most AI Share of Voice numbers are wrong because they count raw mentions. Here's the correct formula, a worked example with real arithmetic, and the four errors that inflate it.
- [How to track brand mentions in ChatGPT](https://spottlo.com/blog/how-to-track-brand-mentions-in-chatgpt): Asking ChatGPT about your brand once tells you nothing. Here's the manual method, why it breaks, and how to build tracking that produces a trendline you can trust.

### Strategy

- [Why Reddit keeps showing up in AI answers](https://spottlo.com/blog/reddit-and-ai-search): Reddit is one of the most-cited sources in AI answers, and it's not an accident. Here's why, and how to earn genuine mentions without astroturfing your way to a ban.
- [AI visibility for B2B SaaS](https://spottlo.com/blog/ai-visibility-for-b2b-saas): Half of B2B software buyers now start in an AI chatbot, and a third buy from vendors they'd never heard of. Here's how to build a GEO program that gets you named.
- [Zero-click search: how to win when nobody clicks](https://spottlo.com/blog/zero-click-search-strategy): Clicks are collapsing and they're not coming back. Here's the strategy that works instead: optimize for the mention, measure brand lift, and monetize the few who do click.
- [Why your competitor shows up in ChatGPT and you don't](https://spottlo.com/blog/why-competitors-show-up-in-chatgpt): Your competitor gets named in ChatGPT and you don't. Here's the real reason, ranked by likelihood, plus a diagnostic checklist you can run this afternoon.
- [Entity SEO: making an AI engine understand your company](https://spottlo.com/blog/entity-seo-for-ai-search): AI engines recommend entities, not keywords. Here's how to turn your brand from a string of characters into a thing the model knows, trusts, and will name.

### Tools

- [AI visibility tools for agencies: what to look for](https://spottlo.com/blog/ai-visibility-tools-for-agencies): Per-client cost, white-label, seats, multi-brand dashboards and API access — the five criteria that decide which AI visibility tool an agency should buy. With a per-brand cost table.
- [The best AI visibility tracking tools (2026)](https://spottlo.com/blog/best-ai-visibility-tracking-tools): Sixteen AI visibility tools compared on price, engine coverage and who they actually fit — solo founders, agencies, mid-market and enterprise. Verified pricing, July 2026.
- [Free AI visibility checkers, honestly reviewed](https://spottlo.com/blog/free-ai-visibility-checkers): What each free AI visibility checker actually gives you, what it holds back, and why a single free check can never tell you your real mention rate. Reviewed July 2026.

## Legal

- [Terms of Service](https://spottlo.com/terms): Subscriptions, billing, the daily add-on refund position, acceptable use, and AI-output disclaimers. Spottlo is operated by TechSpark Development LLC d/b/a Spottlo.
- [Privacy Policy](https://spottlo.com/privacy): What we collect, the full subprocessor list, retention, and GDPR/CCPA rights. We do not sell personal data and we do not train models on customer data.

## Optional

- [Full text of every page](https://spottlo.com/llms-full.txt): Every Spottlo page and article as one Markdown document.
- [RSS feed](https://spottlo.com/blog/feed.xml)