How to show up in Google AI Mode
AI Mode fans one question into dozens of hidden searches. That's why topical depth beats a single optimised page, and how to build for it.
7 min read
Getting Cited
7 articles.
How to structure a page so an AI engine can quote it
AI engines cite passages, not pages. Here is how to chunk, front-load and self-contain your content so a paragraph survives being lifted out of context and quoted.
9 min read
How to get cited by Perplexity
Perplexity shows its sources, which makes it the easiest engine to reverse-engineer. Here's how its retrieval works and why freshness and crawlability win.
7 min read
How to appear in Google AI Overviews
AI Overviews are grounded in Google's classic index, so ranking still decides who gets quoted. Here's how to win the passage, and what it costs you in clicks.
7 min read
How to get your brand recommended by ChatGPT
ChatGPT recommends brands it has read about elsewhere. Here's how its three sources actually work, and the tactics that move you into the answer.
8 min read
Schema markup for AI search: what still matters
Which JSON-LD types actually help AI engines resolve your brand as an entity, with complete copy-pasteable code and an @id graph you can ship today.
8 min read
llms.txt: what it is, and whether it does anything
The llms.txt spec, explained by an engineer: what the file contains, why no AI engine has confirmed using it, and the robots.txt crawler allowlist that actually matters.
11 min read