Spottlo vs Otterly.AI
The short answer
Otterly.AI undercuts everyone on sticker price at $29/month, scans daily, and gives you unlimited team members even on the cheapest plan. The number to look at is prompts: $29 buys 15 tracked prompts, and the next tier is $189/month. Spottlo is $39/month for 25 prompts, so it is more prompts for $10 more, with Gemini included rather than a $9 add-on. Otterly is the better pick if your prompt list is genuinely short and you want daily scans on a tight budget. Spottlo is the better pick if 15 prompts will not cover your category and you do not want to assemble engine coverage from add-ons.
Otterly.AI details verified July 11, 2026 from otterly.ai. Vendors change pricing; check theirs before you buy.
Spottlo vs Otterly.AI at a glance
| Spottlo | Otterly.AI | |
|---|---|---|
| Starting price | $39/mo |
$29/mo Lite (monthly) $189/mo Standard |
| AI engines tracked | 4 — ChatGPT, Perplexity, Gemini, Google AI Overviews | 4 included — 7 available |
| Engines gated behind higher tiers? | No. All four on every plan | Add-ons. Gemini, AI Mode, Claude from +$9/mo |
| Tracked prompts included | 25 per brand | 15 (Lite) |
| Brands included | 1 | Unlimited brand reports |
| Each additional brand | +$19/mo | Included |
| Refresh frequency | Weekly (daily +$19/mo per brand) | Daily |
| Try before you buy | Free report — no signup, no card | 7-day trial, no card |
| Public self-serve pricing | Yes | Yes |
| Built for | Founders, lean marketing teams, small agencies | SMB with a short prompt list |
Which one should you actually pick?
Choose Spottlo if…
- You need more than 15 prompts, and $189/month is a big jump to get them.
- You want Gemini included rather than bolted on as a $9/month add-on.
- You want one flat number instead of a base price plus engine add-ons.
Choose Otterly.AI if…
- Your prompt list is genuinely short and 15 tracked prompts covers your category.
- You need daily scans and $29/month is the ceiling.
- You have a large team and want unlimited seats at the entry price.
What Otterly.AI is
Otterly.AI has the lowest published entry price in the category and a genuinely SMB-friendly shape: fully public pricing, daily tracking, unlimited team members on every tier, no per-seat tax. Its Lite plan covers Google AI Overviews, ChatGPT, Perplexity and Microsoft Copilot. Gemini, Google AI Mode and Claude sit outside that as add-ons from $9/month. Named customers include Roche, Garmin and Opera.
Where Otterly.AI is strong
- ↑The lowest published entry price in the category at $29/month, with genuine daily tracking.
- ↑Unlimited team members on every tier, including the cheapest. No per-seat charges.
- ↑Fully public self-serve pricing, plus API and MCP access on higher tiers.
Where it may not fit
- ↓Lite includes only 15 tracked prompts. Getting to 100 prompts means jumping to $189/month.
- ↓Gemini, Google AI Mode and Claude are add-ons on top of the sticker price.
- ↓Extra prompts get expensive as you scale, at $99/month per additional 100.
How Spottlo is different
These two are closer than most pairs on this site, and the honest comparison is arithmetic. Otterly is $29 for 15 prompts across four engines, with Gemini extra. Spottlo is $39 for 25 prompts across four engines with Gemini included. If your prompt list is short, Otterly is cheaper and scans daily. Once your prompt list outgrows 15, Otterly's next step is $189/month, and that is the point where Spottlo's flat $39 stops being a close call.
Not sure what a term means? The AI visibility glossary defines Share of Voice, prompt sets and GEO in plain English. Or read how Spottlo scans.
Spottlo vs Otterly.AI: FAQ
What is the difference between Spottlo and Otterly.AI? +
Otterly.AI undercuts everyone on sticker price at $29/month, scans daily, and gives you unlimited team members even on the cheapest plan. The number to look at is prompts: $29 buys 15 tracked prompts, and the next tier is $189/month. Spottlo is $39/month for 25 prompts, so it is more prompts for $10 more, with Gemini included rather than a $9 add-on. Otterly is the better pick if your prompt list is genuinely short and you want daily scans on a tight budget. Spottlo is the better pick if 15 prompts will not cover your category and you do not want to assemble engine coverage from add-ons.
Is Spottlo cheaper than Otterly.AI? +
Spottlo starts at $39/month for one brand with 25 tracked prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews, with each additional brand at +$19/month. Otterly.AI: Lite is $29/month monthly, or $25 annual, for 15 tracked prompts and four engines. Standard jumps to $189/month. Gemini, Google AI Mode and Claude are paid add-ons from $9/month.
Which AI engines does Otterly.AI track? +
Otterly.AI tracks ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, Claude. Spottlo tracks ChatGPT, Perplexity, Gemini and Google AI Overviews on every plan, with no engine gated behind a higher tier.
Can I try Spottlo before paying? +
Yes. Spottlo runs a free AI visibility report on any domain with no signup and no credit card. It scans your brand across all four engines and returns a result in about 30 seconds.
Also worth a look: the full list of Otterly.AI alternatives.
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