How Spottlo works

Rank tracking for AI answers.

Spottlo tells you whether ChatGPT, Perplexity, Google AI Overviews and Gemini recommend your brand when buyers ask them questions — and how you stack up against competitors, tracked continuously.

The problem

Buyers have stopped starting at Google's blue links. They ask an AI — “What's the best CRM for a small agency?” — and it names three tools. If you're not one of the three, you don't exist for that buyer. And you'll never see it in your analytics: no click, no impression, no search-console row. That whole layer of demand is now invisible. Spottlo is the measurement layer for it — the emerging discipline of Generative Engine Optimization (GEO).

The mechanics

01

You add your domain

Tell us your site and the questions your buyers ask before they choose. Each becomes a tracked prompt.

02

We ask the AI engines

Every week (or day) Spottlo runs those prompts through ChatGPT, Perplexity, Gemini & Google AI Overviews.

03

We detect & score

For each engine: are you mentioned? Cited as the source? We compute presence rate, an overall grade, and your Share of Voice.

04

You get alerted

When your visibility moves — you drop, or a competitor jumps ahead — you hear about it before it costs a deal.

What you get

What Spottlo is — and isn't

Spottlo is

  • The AI-answer layer that SEO tools can't see
  • A continuous tracker — a trend line over time
  • Competitive: your Share of Voice vs named rivals
  • Measurement that tells you which prompts to win

Spottlo is not

  • Traditional SEO / keyword rank tracking (it's the complement)
  • An AI content writer — it measures, it doesn't generate
  • Social listening across Twitter/Reddit/news
  • A chatbot for your website
  • A one-time audit, or a way to force AI to recommend you

The mental model: Ahrefs or Semrush, but for the AI answer box instead of the search-results page. SEO tools tell you your rank on Google. Spottlo tells you your rank inside the AI's recommendation — where buyers increasingly look first.

Who it's for

B2B SaaS & DTC marketers, founders watching competitive positioning, SEO/content teams proving their GEO efforts, and agencies monitoring clients' AI visibility.

Questions Spottlo answers

See where you stand in ~30 seconds

Run a free AI Visibility Report on your domain. No signup, no card.

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