Spottlo vs Profound
The short answer
Profound is the enterprise leader here, with $155M raised and up to ten answer engines on its top tier. The catch is what the entry price actually buys: the $99/month Starter plan tracks ChatGPT and nothing else, and Perplexity and Google only enter the picture at $399/month. Spottlo is $39/month and tracks all four of its engines on every plan. If you are an enterprise that needs SOC 2, SSO and ten engines, Profound is the safer buy. If you want to know today whether four engines mention you, Spottlo answers that for a tenth of Profound's three-engine price.
Profound details verified July 11, 2026 from www.tryprofound.com. Vendors change pricing; check theirs before you buy.
Spottlo vs Profound at a glance
| Spottlo | Profound | |
|---|---|---|
| Starting price | $39/mo |
$99/mo Starter (billed yearly) $399/mo Growth for 3 engines |
| AI engines tracked | 4 — ChatGPT, Perplexity, Gemini, Google AI Overviews | 9 named — but ChatGPT only on Starter |
| Engines gated behind higher tiers? | No. All four on every plan | Yes. 1 engine at $99, 3 at $399, up to 10 on Enterprise |
| Tracked prompts included | 25 per brand | 50 (Starter) |
| Brands included | 1 | 1 — multi-brand is Enterprise-only |
| Each additional brand | +$19/mo | Enterprise quote |
| Refresh frequency | Weekly (daily +$19/mo per brand) | Not published per tier |
| Try before you buy | Free report — no signup, no card | "Try for free" on Growth; length not stated |
| Public self-serve pricing | Yes | Partial — Enterprise is quote-only |
| Built for | Founders, lean marketing teams, small agencies | Enterprise |
Which one should you actually pick?
Choose Spottlo if…
- You want every engine you are paying for, not ChatGPT alone at the entry tier.
- You track one brand or a handful, and $399/month for three engines is not a rational spend.
- You want to see a real result before you talk to anyone. Spottlo's free report needs no signup.
- You would rather read a price on a page than book a call to learn one.
Choose Profound if…
- You are an enterprise and need SOC 2, SSO, audit logs and a procurement-friendly vendor.
- You need Copilot, Grok, Meta AI or DeepSeek coverage, not just the big four.
- You have budget for $399/month or more and want the category's deepest analytics.
What Profound is
Profound is the category heavyweight: $155M raised across a Sequoia-led Series B and a Lightspeed-led Series C at a $1B valuation, with reported adoption across roughly 10% of the Fortune 500. It tracks up to ten answer engines on Enterprise, adds agent analytics and content actions, and ships SOC 2, SAML SSO and dedicated support. It has recently added self-serve tiers, which is why the "Profound is enterprise-only, contact sales" line on older comparison pages is now out of date.
Where Profound is strong
- ↑The broadest engine coverage in the category on Enterprise plans, at up to ten answer engines.
- ↑By far the best-funded player, which matters when you are signing a multi-year contract.
- ↑SOC 2, SAML/SSO and dedicated Slack support on Enterprise — the things procurement asks about.
Where it may not fit
- ↓The $99/month Starter plan tracks ChatGPT only. Three engines requires the $399/month Growth plan.
- ↓Multi-brand tracking is an Enterprise feature, and Enterprise pricing is not published.
- ↓Starter is one seat and 50 prompts, which is tight for a team.
How Spottlo is different
The honest split is budget and engine gating. Profound sells depth to enterprises and prices accordingly, and the engines you probably care about most sit behind a $399/month tier. Spottlo does one thing: it tells you every week whether ChatGPT, Perplexity, Gemini and Google AI Overviews name you, where you rank, and who got recommended instead. All four engines are in the $39 base plan, because gating them would defeat the point of the product.
Not sure what a term means? The AI visibility glossary defines Share of Voice, prompt sets and GEO in plain English. Or read how Spottlo scans.
Spottlo vs Profound: FAQ
What is the difference between Spottlo and Profound? +
Profound is the enterprise leader here, with $155M raised and up to ten answer engines on its top tier. The catch is what the entry price actually buys: the $99/month Starter plan tracks ChatGPT and nothing else, and Perplexity and Google only enter the picture at $399/month. Spottlo is $39/month and tracks all four of its engines on every plan. If you are an enterprise that needs SOC 2, SSO and ten engines, Profound is the safer buy. If you want to know today whether four engines mention you, Spottlo answers that for a tenth of Profound's three-engine price.
Is Spottlo cheaper than Profound? +
Spottlo starts at $39/month for one brand with 25 tracked prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews, with each additional brand at +$19/month. Profound: Starter is $99/month billed yearly but tracks ChatGPT only. Growth is $399/month for three engines. Multi-brand tracking is Enterprise, which is quote-only.
Which AI engines does Profound track? +
Profound tracks ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, Meta AI, Grok, DeepSeek, Claude. Spottlo tracks ChatGPT, Perplexity, Gemini and Google AI Overviews on every plan, with no engine gated behind a higher tier.
Can I try Spottlo before paying? +
Yes. Spottlo runs a free AI visibility report on any domain with no signup and no credit card. It scans your brand across all four engines and returns a result in about 30 seconds.
Is Profound still enterprise-only? +
No, and many comparison pages are out of date on this. Profound now publishes self-serve tiers starting at $99/month billed yearly. The detail that matters is that the $99 Starter tier tracks ChatGPT only. Perplexity and Google coverage begins at the $399/month Growth tier.
Also worth a look: the full list of Profound alternatives.
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