The AI visibility KPIs worth reporting to a CMO
Five metrics that survive contact with an exec, three that get you laughed out of the room, and the one-slide monthly format that makes AI visibility a budget line instead of a curiosity.
8 min read
Measurement
5 articles.
How to measure AI search traffic in GA4
A copy-pasteable regex for AI referrals, the exact GA4 exploration setup, and an honest account of why the traffic you can see is a fraction of the visibility you're getting.
7 min read
How to build a prompt set that reflects real buyers
Your AI visibility data is only as good as the questions you track. Here's how to build a 25-prompt set from sales calls and support tickets, with five archetypes and examples.
8 min read
AI Share of Voice: how to actually calculate it
Most AI Share of Voice numbers are wrong because they count raw mentions. Here's the correct formula, a worked example with real arithmetic, and the four errors that inflate it.
7 min read
How to track brand mentions in ChatGPT
Asking ChatGPT about your brand once tells you nothing. Here's the manual method, why it breaks, and how to build tracking that produces a trendline you can trust.
8 min read