Spottlo vs Knowatoa
The short answer
Knowatoa is agency-friendly in an unusual way — unlimited sites on one account with a pooled question budget — and its free no-signup audit is a genuinely good lead magnet. Two things make it hard to compare. Its $59 Starter tier covers three engines, with Claude, Gemini, Perplexity and Meta AI locked behind the $199/month Growth tier, and it does not publish a prompt allowance at any tier. Spottlo is $39/month with all four of its engines and a published 25-prompt allowance. If you want Perplexity coverage, Knowatoa costs $199/month. Spottlo includes it at $39.
Knowatoa details verified July 11, 2026 from knowatoa.com. Vendors change pricing; check theirs before you buy.
Spottlo vs Knowatoa at a glance
| Spottlo | Knowatoa | |
|---|---|---|
| Starting price | $39/mo |
$59/mo Starter $199/mo Growth for all 7 engines |
| AI engines tracked | 4 — ChatGPT, Perplexity, Gemini, Google AI Overviews | 7 available — 3 on Starter |
| Engines gated behind higher tiers? | No. All four on every plan | Yes. Perplexity, Gemini and Claude need the $199 tier |
| Tracked prompts included | 25 per brand | Not published |
| Brands included | 1 | Unlimited sites, pooled question budget |
| Each additional brand | +$19/mo | Included |
| Refresh frequency | Weekly (daily +$19/mo per brand) | Weekly digest |
| Try before you buy | Free report — no signup, no card | Free 60-second audit, no card |
| Public self-serve pricing | Yes | Prices yes, quotas no |
| Built for | Founders, lean marketing teams, small agencies | SMB and multi-site agencies |
Which one should you actually pick?
Choose Spottlo if…
- You want Perplexity coverage without paying $199/month for it.
- You want a published prompt allowance you can plan against.
- You want a lower price, at $39, with all four engines included.
Choose Knowatoa if…
- You manage many sites and a pooled question budget across all of them suits how you work.
- ChatGPT and Google coverage alone is enough for your category.
- You want the free audit as a repeatable sales tool for your own clients.
What Knowatoa is
Knowatoa is a lightweight, well-priced monitor with a strong free audit (they report nearly 110,000 audits run) and an unusually agency-friendly structure: unlimited sites on a single account, with the question budget pooled across them. Its Growth tier opens all seven engines plus API, MCP, Looker Studio and NinjaCat integrations. The catch is that the entry tier is narrow, and question allowances are not published on the pricing page.
Where Knowatoa is strong
- ↑A cheap entry point at $59/month, with a genuinely useful no-signup free audit.
- ↑Unlimited sites on one account with a pooled question budget. Unusually agency-friendly at the low end.
- ↑The Growth tier opens all seven engines plus API, MCP and Looker Studio integrations.
Where it may not fit
- ↓Starter covers only three engines. Claude, Gemini, Perplexity and Meta AI sit behind the $199/month Growth tier.
- ↓Question and prompt allowances are not published, so cost-per-prompt cannot be compared without a sales call.
- ↓Cadence is pitched around a weekly digest rather than daily scans.
How Spottlo is different
Knowatoa's $59 headline is real but narrow: it buys ChatGPT and Google, and nothing else. Adding Perplexity, Gemini, Claude and Meta AI means the $199/month tier. Spottlo's $39 buys ChatGPT, Perplexity, Gemini and Google AI Overviews together, because a tracker that watches one engine is not really a tracker. Where Knowatoa wins is multi-site: unlimited sites on one account beats +$19/brand if you run a lot of small ones.
Not sure what a term means? The AI visibility glossary defines Share of Voice, prompt sets and GEO in plain English. Or read how Spottlo scans.
Spottlo vs Knowatoa: FAQ
What is the difference between Spottlo and Knowatoa? +
Knowatoa is agency-friendly in an unusual way — unlimited sites on one account with a pooled question budget — and its free no-signup audit is a genuinely good lead magnet. Two things make it hard to compare. Its $59 Starter tier covers three engines, with Claude, Gemini, Perplexity and Meta AI locked behind the $199/month Growth tier, and it does not publish a prompt allowance at any tier. Spottlo is $39/month with all four of its engines and a published 25-prompt allowance. If you want Perplexity coverage, Knowatoa costs $199/month. Spottlo includes it at $39.
Is Spottlo cheaper than Knowatoa? +
Spottlo starts at $39/month for one brand with 25 tracked prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews, with each additional brand at +$19/month. Knowatoa: Starter is $59/month but covers three engines: ChatGPT, Google AI Overviews and Google AI Mode. All seven engines requires the $199/month Growth tier. Prompt allowances are not published.
Which AI engines does Knowatoa track? +
Knowatoa tracks ChatGPT, Google AI Overviews, Google AI Mode, Claude, Gemini, Perplexity, Meta AI. Spottlo tracks ChatGPT, Perplexity, Gemini and Google AI Overviews on every plan, with no engine gated behind a higher tier.
Can I try Spottlo before paying? +
Yes. Spottlo runs a free AI visibility report on any domain with no signup and no credit card. It scans your brand across all four engines and returns a result in about 30 seconds.
Also worth a look: the full list of Knowatoa alternatives.
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