Spottlo vs Ahrefs Brand Radar
The short answer
Ahrefs Brand Radar is built on a genuinely excellent asset: a database of hundreds of millions of real prompts rather than synthetic ones, plus coverage of YouTube, Reddit and TikTok alongside six AI engines. Two caveats. Ahrefs' own SEO plans include only 5 to 20 tracked prompts, so meaningful AI tracking means buying Brand Radar on top, from $199/month. And your own custom prompts are metered as "checks" with per-check overages, which makes a small team's bill hard to forecast. Spottlo is $39/month for 25 prompts across four engines, flat. Buy Brand Radar if you already live in Ahrefs and want AI data next to your backlink data.
Ahrefs Brand Radar details verified July 11, 2026 from ahrefs.com. Vendors change pricing; check theirs before you buy.
Spottlo vs Ahrefs Brand Radar at a glance
| Spottlo | Ahrefs Brand Radar | |
|---|---|---|
| Starting price | $39/mo |
From $199/mo Ahrefs' USD and EU pages disagree |
| AI engines tracked | 4 — ChatGPT, Perplexity, Gemini, Google AI Overviews | 6 AI engines + YouTube, Reddit, TikTok |
| Engines gated behind higher tiers? | No. All four on every plan | Yes. Per-platform index bundles |
| Tracked prompts included | 25 per brand | Huge real-prompt database. Your own prompts cost extra (from $50/mo for 2,500 checks) |
| Brands included | 1 | Not published |
| Each additional brand | +$19/mo | Not published |
| Refresh frequency | Weekly (daily +$19/mo per brand) | Not published per tier |
| Try before you buy | Free report — no signup, no card | Free one-off AI Visibility Checker |
| Public self-serve pricing | Yes | Yes, but inconsistent across their own pages |
| Built for | Founders, lean marketing teams, small agencies | In-house SEO teams already on Ahrefs |
Which one should you actually pick?
Choose Spottlo if…
- You do not want AI visibility to be a $199+/month add-on to an SEO suite.
- You want a flat price rather than per-check overages.
- You want to track your own 25 buyer questions, not query a database of everyone else's.
Choose Ahrefs Brand Radar if…
- You already use Ahrefs and want AI visibility beside your backlink and keyword data.
- You want visibility across Reddit, YouTube and TikTok, not just AI engines.
- You value a real-prompt database over a prompt list you assemble yourself.
What Ahrefs Brand Radar is
Brand Radar is Ahrefs' AI visibility product, and its differentiator is the data underneath: rather than synthetic prompt sets, it works from a very large database of real prompts, and it extends past AI engines into YouTube, Reddit and TikTok — the places people actually ask questions. Contrary to what several comparison pages claim, Ahrefs' own FAQ says Brand Radar can be bought standalone without a paid Ahrefs plan. Note that Ahrefs' USD and EU pricing pages currently show different figures for it.
Where Ahrefs Brand Radar is strong
- ↑Built on Ahrefs' proprietary index and a database of real prompts rather than synthetic ones.
- ↑Covers six AI engines plus YouTube, Reddit and TikTok — a broader "where people ask" surface than most GEO tools.
- ↑Can be bought standalone, and inherits Ahrefs' data credibility and API tooling.
Where it may not fit
- ↓A module bolted onto an SEO suite. Ahrefs' own plans include only 5 to 20 tracked prompts.
- ↓Per-platform pricing means full engine coverage costs several hundred dollars a month.
- ↓Custom prompts are metered by "checks" with per-check overages, making spend hard to predict for a small team.
How Spottlo is different
Brand Radar answers "what is happening across AI search, and where does my brand sit in it." Spottlo answers "these 25 questions are the ones my buyers ask — do the engines name me when they are asked?" The first is research. The second is monitoring. Most teams need the second running continuously and can buy the first when they need it.
Not sure what a term means? The AI visibility glossary defines Share of Voice, prompt sets and GEO in plain English. Or read how Spottlo scans.
Spottlo vs Ahrefs Brand Radar: FAQ
What is the difference between Spottlo and Ahrefs Brand Radar? +
Ahrefs Brand Radar is built on a genuinely excellent asset: a database of hundreds of millions of real prompts rather than synthetic ones, plus coverage of YouTube, Reddit and TikTok alongside six AI engines. Two caveats. Ahrefs' own SEO plans include only 5 to 20 tracked prompts, so meaningful AI tracking means buying Brand Radar on top, from $199/month. And your own custom prompts are metered as "checks" with per-check overages, which makes a small team's bill hard to forecast. Spottlo is $39/month for 25 prompts across four engines, flat. Buy Brand Radar if you already live in Ahrefs and want AI data next to your backlink data.
Is Spottlo cheaper than Ahrefs Brand Radar? +
Spottlo starts at $39/month for one brand with 25 tracked prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews, with each additional brand at +$19/month. Ahrefs Brand Radar: From $199/month per Ahrefs' pricing page. Their Brand Radar page shows different per-platform bundles, and the two do not reconcile. Custom prompts are priced separately, from $50/month for 2,500 checks, with per-check overages.
Which AI engines does Ahrefs Brand Radar track? +
Ahrefs Brand Radar tracks Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Microsoft Copilot, Gemini, Grok. Spottlo tracks ChatGPT, Perplexity, Gemini and Google AI Overviews on every plan, with no engine gated behind a higher tier.
Can I try Spottlo before paying? +
Yes. Spottlo runs a free AI visibility report on any domain with no signup and no credit card. It scans your brand across all four engines and returns a result in about 30 seconds.
Also worth a look: the full list of Ahrefs Brand Radar alternatives.
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