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Every AI visibility tool, compared honestly

We build one of these tools, so read this with that in mind. What we have tried to do is make the table true: real prices from real pricing pages, dated, and a blank where a vendor will not say. Where a competitor is the better buy, we say so on their page.

The one thing to check

Almost every tool in this category gates AI engines behind a higher tier. Profound's $99/month plan tracks ChatGPT and nothing else. Knowatoa's $59 plan locks four of its seven engines behind a $199 tier. Otterly charges add-ons for Gemini and Claude. Writesonic advertises ten engines and sells three on self-serve. Before you compare sticker prices, find the tier where the engines you actually care about turn on — that is the real price.

The whole category in one table

Prices verified against each vendor's own pricing page on July 11, 2026. This category re-prices constantly — check the vendor before you buy.

Tool	Starting price	Engines at that price	Prompts	Free to try?	Built for
Spottlo	$39/mo	4 — ChatGPT, Perplexity, Gemini, Google AI Overviews	25 per brand	Free report — no signup, no card	Founders, lean marketing teams, small agencies
Profound vs Spottlo →	$99/mo Starter (billed yearly) $399/mo Growth for 3 engines	9 named — but ChatGPT only on Starter	50 (Starter)	"Try for free" on Growth; length not stated	Enterprise
Peec AI vs Spottlo →	Not displayed on their pricing page	6 supported — 3 included on self-serve	Not published	Free trial (length not stated)	Mid-market and agencies
Otterly.AI vs Spottlo →	$29/mo Lite (monthly) $189/mo Standard	4 included — 7 available	15 (Lite)	7-day trial, no card	SMB with a short prompt list
Trakkr vs Spottlo →	$100/mo Growth $500/mo Scale, 10 brands	8 — all on every tier	50 per brand	14-day trial	SMB and agencies wanting max engine coverage
AthenaHQ vs Spottlo →	Free tier ($25 credit) $295/mo first paid tier	8 — on the paid entry tier	Credit-metered (3,600 credits = 3,600 AI responses)	Yes — free tier with $25 credit, no card	Mid-market and enterprise
Scrunch AI vs Spottlo →	$250/mo annual $300/mo month-to-month	6	350 custom + 1,000 industry	7-day trial, no card	Mid-market and enterprise
Knowatoa vs Spottlo →	$59/mo Starter $199/mo Growth for all 7 engines	7 available — 3 on Starter	Not published	Free 60-second audit, no card	SMB and multi-site agencies
Rankscale vs Spottlo →	$20/mo Essentials $99/mo Pro (realistic entry)	17+ advertised	Unlimited terms, metered in credits	Pro trial (length not stated)	SMB and agencies wanting breadth
Writesonic vs Spottlo →	$79/mo Starter (annual)	10 advertised — 3 on self-serve tiers	50	Free trial, no card	SMB wanting content and tracking together
Nightwatch vs Spottlo →	€79/mo Starter	5	50 (1,500 AI responses/mo)	14-day trial, no card	Agencies that still need rank tracking
Ahrefs Brand Radar vs Spottlo →	From $199/mo Ahrefs' USD and EU pages disagree	6 AI engines + YouTube, Reddit, TikTok	Huge real-prompt database. Your own prompts cost extra (from $50/mo for 2,500 checks)	Free one-off AI Visibility Checker	In-house SEO teams already on Ahrefs
Semrush AI Visibility Toolkit vs Spottlo →	$99/mo per domain (annual)	4 (8 on Enterprise AIO)	25 custom prompts	Free Semrush plan + 7-day trial	Teams already on Semrush
Evertune vs Spottlo →	$800/mo (Pro)	Up to 11	100,000 prompts analyzed	No — demo request only	Enterprise brand teams
Goodie AI vs Spottlo →	$399/mo Explorer	6 available — 3 on Explorer	100 (3,000 AI responses/mo)	No free tier — 30-day money-back guarantee	Mid-market and enterprise, retail and CPG
BrightEdge vs Spottlo →	Contact sales — no public pricing	3	Not published	No — demo request only	Enterprise
Conductor vs Spottlo →	Contact sales — no public pricing	4	Not published	3-week trial, no card	Enterprise
GAIO.tech vs Spottlo →	Not published — consulting engagement	4 — ChatGPT, Claude, Gemini, Perplexity	Not published	No — engagement / demo only	Enterprise comms & PR teams

Read the full comparison

Each page covers pricing, engine coverage, genuine strengths, real limitations, and a straight answer on when that tool is the better choice than ours.

Spottlo vs Profound

The best-funded enterprise answer-engine optimization platform.

$99/mo Starter (billed yearly)

Spottlo vs Peec AI

Fast-growing European AI search analytics for marketing teams and agencies.

Not displayed on their pricing page

Spottlo vs Otterly.AI

The cheapest published entry point in the category, at $29/month.

$29/mo Lite (monthly)

Spottlo vs Trakkr

Eight engines, daily, from $100/month, with no engine gating between tiers.

$100/mo Growth

Spottlo vs AthenaHQ

A Y Combinator-backed platform with a real free tier and a $295/month first paid step.

Free tier ($25 credit)

Spottlo vs Scrunch AI

An "agent experience platform" that monitors AI visibility and serves content to AI crawlers.

$250/mo annual

Spottlo vs Knowatoa

A cheap entry at $59/month, with unlimited sites on one account.

$59/mo Starter

Spottlo vs Rankscale

The widest advertised engine coverage — 17+ engines — on credit-based pricing.

$20/mo Essentials

Spottlo vs Writesonic

An AI writing tool that pivoted into an AI Search Growth Engine.

$79/mo Starter (annual)

Spottlo vs Nightwatch

A classic rank tracker that added AI visibility, with unlimited seats on every tier.

€79/mo Starter

Spottlo vs Ahrefs Brand Radar

An AI visibility module on Ahrefs' index, also covering YouTube, Reddit and TikTok.

From $199/mo

Spottlo vs Semrush AI Visibility Toolkit

AI visibility tracking bolted onto the largest SEO suite in the market.

$99/mo per domain (annual)

Spottlo vs Evertune

Enterprise brand-perception measurement across AI models, from $800/month.

$800/mo (Pro)

Spottlo vs Goodie AI

An all-in-one AEO platform that ships content actions, not just dashboards.

$399/mo Explorer

Spottlo vs BrightEdge

A legacy enterprise SEO platform whose AI Catalyst module tracks brand presence in AI answers.

Contact sales — no public pricing

Spottlo vs Conductor

An enterprise organic-marketing platform with an AI Search Performance module.

Contact sales — no public pricing

Spottlo vs GAIO.tech

A proprietary AI-visibility tool from Hotwire, the global communications consultancy, delivered inside a consulting engagement rather than sold self-serve.

Not published — consulting engagement

Comparing two rivals?

Weighing two other tools against each other? These head-to-heads put them side by side — with Spottlo as the third column, so you can see all three at once.

Profound vs BrightEdge