Semrush AI Visibility Toolkit vs Ahrefs Brand Radar
The short answer
The AI-visibility modules from the two biggest SEO suites. Semrush's AI Visibility Toolkit lists at $99/month per domain and tracks four engines; Ahrefs' Brand Radar starts at $199/month and adds YouTube, Reddit and TikTok on top of six AI engines, built on a database of real prompts. Both are strongest if your team already lives in that suite — and both get expensive fast, per-domain or per-check. Spottlo is a dedicated tracker at a flat $39/month for the first brand and $19 for each one after, if you do not need the whole suite.
Pricing for Semrush AI Visibility Toolkit and Ahrefs Brand Radar verified July 11, 2026. Vendors change pricing; check www.semrush.com and ahrefs.com before you buy. We make Spottlo, so read the third column with that in mind.
Semrush AI Visibility Toolkit vs Ahrefs Brand Radar at a glance
| Semrush AI Visibility Toolkit | Ahrefs Brand Radar | Spottlo | |
|---|---|---|---|
| Starting price | $99/mo per domain (annual) |
From $199/mo Ahrefs' USD and EU pages disagree |
$39/mo |
| AI engines tracked | 4 (8 on Enterprise AIO) | 6 AI engines + YouTube, Reddit, TikTok | 4 — ChatGPT, Perplexity, Gemini, Google AI Overviews |
| Engines gated behind higher tiers? | Yes — 8 LLMs are Enterprise AIO only | Yes. Per-platform index bundles | No. All four on every plan |
| Tracked prompts included | 25 custom prompts | Huge real-prompt database. Your own prompts cost extra (from $50/mo for 2,500 checks) | 25 per brand |
| Brands included | 1 domain | Not published | 1 |
| Each additional brand | +$99/mo per domain | Not published | +$19/mo |
| Refresh frequency | Daily | Not published per tier | Weekly (daily +$19/mo per brand) |
| Try before you buy | Free Semrush plan + 7-day trial | Free one-off AI Visibility Checker | Free report — no signup, no card |
| Public self-serve pricing | Partial — their own pages disagree | Yes, but inconsistent across their own pages | Yes |
| Built for | Teams already on Semrush | In-house SEO teams already on Ahrefs | Founders, lean marketing teams, small agencies |
Semrush AI Visibility Toolkit
Semrush is a public company with roughly 116,000 paying customers and an SEO data asset nobody in this category can match. It has moved into AI visibility through both a self-serve AI Visibility Toolkit and a much deeper Enterprise AIO product with 8-LLM coverage and unlimited prompt tracking. The self-serve toolkit is priced per domain. One caution: as of July 2026 Semrush's AI pricing page and its main pricing page describe two different structures.
Strengths
- ↑Backed by an enormous SEO data asset and a very large database of real LLM prompts.
- ↑A natural fit if your team already lives in Semrush — AI visibility sits beside keyword, backlink and site-audit data.
Limitations
- ↓An add-on module inside an SEO suite rather than a dedicated AI visibility tool.
- ↓Per-domain pricing means real cost climbs fast once you add domains, prompts and users.
Ahrefs Brand Radar
Brand Radar is Ahrefs' AI visibility product, and its differentiator is the data underneath: rather than synthetic prompt sets, it works from a very large database of real prompts, and it extends past AI engines into YouTube, Reddit and TikTok — the places people actually ask questions. Contrary to what several comparison pages claim, Ahrefs' own FAQ says Brand Radar can be bought standalone without a paid Ahrefs plan. Note that Ahrefs' USD and EU pricing pages currently show different figures for it.
Strengths
- ↑Built on Ahrefs' proprietary index and a database of real prompts rather than synthetic ones.
- ↑Covers six AI engines plus YouTube, Reddit and TikTok — a broader "where people ask" surface than most GEO tools.
Limitations
- ↓A module bolted onto an SEO suite. Ahrefs' own plans include only 5 to 20 tracked prompts.
- ↓Per-platform pricing means full engine coverage costs several hundred dollars a month.
Where Spottlo fits
Semrush AI Visibility Toolkit and Ahrefs Brand Radar are built for teams with the budget and process for an enterprise platform. Spottlo answers a narrower question — do ChatGPT, Perplexity, Gemini and Google AI Overviews name you when a buyer asks what to use, and who gets recommended instead — for a published $39/month, with all four engines on every plan and no gating. You can see where you stand before choosing between any of these tools.
Run a free report first
Enter your domain and Spottlo scans your brand across all four AI engines in about 30 seconds — no signup, no card. It is the fastest way to find out whether you even have an AI visibility problem before you price Semrush AI Visibility Toolkit or Ahrefs Brand Radar.
Run a free reportSemrush AI Visibility Toolkit vs Ahrefs Brand Radar: FAQ
How do Semrush AI Visibility Toolkit and Ahrefs Brand Radar compare? +
Semrush AI Visibility Toolkit: $99/month per domain, billed annually, per Semrush's AI pricing page — though their main pricing page currently describes a different structure, with AI tracking bundled into core plans. Semrush appears to be mid-repackaging, so confirm what you are buying. Ahrefs Brand Radar: From $199/month per Ahrefs' pricing page. Their Brand Radar page shows different per-platform bundles, and the two do not reconcile. Custom prompts are priced separately, from $50/month for 2,500 checks, with per-check overages.
Is Semrush AI Visibility Toolkit or Ahrefs Brand Radar cheaper? +
Semrush AI Visibility Toolkit: $99/month per domain, billed annually, per Semrush's AI pricing page — though their main pricing page currently describes a different structure, with AI tracking bundled into core plans. Semrush appears to be mid-repackaging, so confirm what you are buying. Ahrefs Brand Radar: From $199/month per Ahrefs' pricing page. Their Brand Radar page shows different per-platform bundles, and the two do not reconcile. Custom prompts are priced separately, from $50/month for 2,500 checks, with per-check overages. For reference, Spottlo is a flat $39/month for one brand with 25 prompts across all four engines, +$19/month per additional brand.
Which AI engines do Semrush AI Visibility Toolkit and Ahrefs Brand Radar track? +
Semrush AI Visibility Toolkit tracks ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity. Ahrefs Brand Radar tracks Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Microsoft Copilot, Gemini, Grok. Spottlo tracks ChatGPT, Perplexity, Gemini and Google AI Overviews on every plan, with none gated behind a higher tier.
Is there a cheaper alternative to Semrush AI Visibility Toolkit and Ahrefs Brand Radar? +
Yes. Spottlo is a dedicated AI visibility tracker at $39/month for one brand with 25 tracked prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews. It runs a free report on any domain with no signup and no card, so you can see where you stand before choosing between Semrush AI Visibility Toolkit, Ahrefs Brand Radar or anything else.
Also worth a look: Semrush AI Visibility Toolkit alternatives, Ahrefs Brand Radar alternatives, or every AI visibility tool compared.