Profound vs Peec AI
The short answer
The two best-funded challengers in the category, aimed at different buyers. Profound ($155M raised) is the enterprise leader, with up to ten engines on Enterprise but ChatGPT-only at its $99/month floor. Peec AI ($29M raised) is the fast-growing European option, running daily scans on every tier — but its public pricing page does not display prices, and its self-serve tiers cap you at three of six engines. Profound wins on depth and funding; Peec wins on daily cadence and momentum. If you want a published price and all four core engines today, that is where Spottlo fits at $39/month.
Pricing for Profound and Peec AI verified July 11, 2026. Vendors change pricing; check www.tryprofound.com and peec.ai before you buy. We make Spottlo, so read the third column with that in mind.
Profound vs Peec AI at a glance
| Profound | Peec AI | Spottlo | |
|---|---|---|---|
| Starting price |
$99/mo Starter (billed yearly) $399/mo Growth for 3 engines |
Not displayed on their pricing page | $39/mo |
| AI engines tracked | 9 named — but ChatGPT only on Starter | 6 supported — 3 included on self-serve | 4 — ChatGPT, Perplexity, Gemini, Google AI Overviews |
| Engines gated behind higher tiers? | Yes. 1 engine at $99, 3 at $399, up to 10 on Enterprise | Yes. 3 of 6 models on self-serve tiers | No. All four on every plan |
| Tracked prompts included | 50 (Starter) | Not published | 25 per brand |
| Brands included | 1 — multi-brand is Enterprise-only | 1 project on the entry tier | 1 |
| Each additional brand | Enterprise quote | Not published | +$19/mo |
| Refresh frequency | Not published per tier | Daily, on every tier | Weekly (daily +$19/mo per brand) |
| Try before you buy | "Try for free" on Growth; length not stated | Free trial (length not stated) | Free report — no signup, no card |
| Public self-serve pricing | Partial — Enterprise is quote-only | No — page shows tiers, not prices | Yes |
| Built for | Enterprise | Mid-market and agencies | Founders, lean marketing teams, small agencies |
Profound
Profound is the category heavyweight: $155M raised across a Sequoia-led Series B and a Lightspeed-led Series C at a $1B valuation, with reported adoption across roughly 10% of the Fortune 500. It tracks up to ten answer engines on Enterprise, adds agent analytics and content actions, and ships SOC 2, SAML SSO and dedicated support. It has recently added self-serve tiers, which is why the "Profound is enterprise-only, contact sales" line on older comparison pages is now out of date.
Strengths
- ↑The broadest engine coverage in the category on Enterprise plans, at up to ten answer engines.
- ↑By far the best-funded player, which matters when you are signing a multi-year contract.
Limitations
- ↓The $99/month Starter plan tracks ChatGPT only. Three engines requires the $399/month Growth plan.
- ↓Multi-brand tracking is an Enterprise feature, and Enterprise pricing is not published.
Peec AI
Peec AI raised a $21M Series A led by Singular in late 2025 on the back of very fast growth, reporting 1,300+ brands and agencies onboarded and $4M+ ARR within ten months. It tracks visibility, position and sentiment across six AI engines, runs daily on every tier, and reports unlimited seats and countries on its self-serve plans. Its customer list skews European and impressive: Chanel, TUI, Axel Springer, DEPT, ElevenLabs.
Strengths
- ↑Daily tracking on every tier, including the entry plan. Most rivals reserve that for higher tiers.
- ↑Unlimited seats and unlimited countries reported on the self-serve tiers.
Limitations
- ↓Prices are not visible on the public pricing page, so you cannot compare cost at a glance.
- ↓Self-serve tiers include three AI models out of the six supported. More engines cost more.
Where Spottlo fits
Profound and Peec AI are built for teams with the budget and process for an enterprise platform. Spottlo answers a narrower question — do ChatGPT, Perplexity, Gemini and Google AI Overviews name you when a buyer asks what to use, and who gets recommended instead — for a published $39/month, with all four engines on every plan and no gating. You can see where you stand before choosing between any of these tools.
Run a free report first
Enter your domain and Spottlo scans your brand across all four AI engines in about 30 seconds — no signup, no card. It is the fastest way to find out whether you even have an AI visibility problem before you price Profound or Peec AI.
Run a free reportProfound vs Peec AI: FAQ
How do Profound and Peec AI compare? +
Profound: Starter is $99/month billed yearly but tracks ChatGPT only. Growth is $399/month for three engines. Multi-brand tracking is Enterprise, which is quote-only. Peec AI: Peec AI does not display prices on its public pricing page. The tiers and feature table render, but the numbers do not, so you have to start a trial or ask.
Is Profound or Peec AI cheaper? +
Profound: Starter is $99/month billed yearly but tracks ChatGPT only. Growth is $399/month for three engines. Multi-brand tracking is Enterprise, which is quote-only. Peec AI: Peec AI does not display prices on its public pricing page. The tiers and feature table render, but the numbers do not, so you have to start a trial or ask. For reference, Spottlo is a flat $39/month for one brand with 25 prompts across all four engines, +$19/month per additional brand.
Which AI engines do Profound and Peec AI track? +
Profound tracks ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, Meta AI, Grok, DeepSeek, Claude. Peec AI tracks ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity, Gemini. Spottlo tracks ChatGPT, Perplexity, Gemini and Google AI Overviews on every plan, with none gated behind a higher tier.
Is there a cheaper alternative to Profound and Peec AI? +
Yes. Spottlo is a dedicated AI visibility tracker at $39/month for one brand with 25 tracked prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews. It runs a free report on any domain with no signup and no card, so you can see where you stand before choosing between Profound, Peec AI or anything else.
Also worth a look: Profound alternatives, Peec AI alternatives, or every AI visibility tool compared.