Trakkr vs Profound
The short answer
Maximum coverage-per-dollar versus enterprise depth. Trakkr is an indie tool tracking all eight of its engines on every tier, daily, from $100/month with no gating. Profound raised $155M and reaches up to ten engines — but only on Enterprise, with ChatGPT-only at its $99/month floor. Trakkr is the better self-serve buy for engine breadth; Profound is the safer enterprise vendor with SOC 2 and SSO. If the four engines that dominate buyer research are enough, Spottlo covers them, ungated, for $39/month.
Pricing for Trakkr and Profound verified July 11, 2026. Vendors change pricing; check trakkr.ai and www.tryprofound.com before you buy. We make Spottlo, so read the third column with that in mind.
Trakkr vs Profound at a glance
| Trakkr | Profound | Spottlo | |
|---|---|---|---|
| Starting price |
$100/mo Growth $500/mo Scale, 10 brands |
$99/mo Starter (billed yearly) $399/mo Growth for 3 engines |
$39/mo |
| AI engines tracked | 8 — all on every tier | 9 named — but ChatGPT only on Starter | 4 — ChatGPT, Perplexity, Gemini, Google AI Overviews |
| Engines gated behind higher tiers? | No. All 8 on every tier | Yes. 1 engine at $99, 3 at $399, up to 10 on Enterprise | No. All four on every plan |
| Tracked prompts included | 50 per brand | 50 (Starter) | 25 per brand |
| Brands included | 1 (Growth) / 10 (Scale) | 1 — multi-brand is Enterprise-only | 1 |
| Each additional brand | Via the $500/mo Scale tier | Enterprise quote | +$19/mo |
| Refresh frequency | Daily | Not published per tier | Weekly (daily +$19/mo per brand) |
| Try before you buy | 14-day trial | "Try for free" on Growth; length not stated | Free report — no signup, no card |
| Public self-serve pricing | Yes | Partial — Enterprise is quote-only | Yes |
| Built for | SMB and agencies wanting max engine coverage | Enterprise | Founders, lean marketing teams, small agencies |
Trakkr
Trakkr is an indie product out of London with an unusually clean pitch: every AI model on every tier, scanned daily, at a published price. Growth is $100/month for one brand and 50 prompts across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek and Meta AI. Scale is $500/month for ten brands with unlimited seats, a REST API and white-label client portals, which works out to roughly $50 per brand: the number any agency tier in this category has to beat.
Strengths
- ↑All eight models on every tier, daily, with no engine gating. Rare in this category.
- ↑A clean agency path at $500/month for ten brands, with unlimited seats and a REST API.
Limitations
- ↓Fifty prompts per brand is a hard ceiling on both published tiers. Deeper coverage means custom pricing.
- ↓No disclosed funding, team size or customer count.
Profound
Profound is the category heavyweight: $155M raised across a Sequoia-led Series B and a Lightspeed-led Series C at a $1B valuation, with reported adoption across roughly 10% of the Fortune 500. It tracks up to ten answer engines on Enterprise, adds agent analytics and content actions, and ships SOC 2, SAML SSO and dedicated support. It has recently added self-serve tiers, which is why the "Profound is enterprise-only, contact sales" line on older comparison pages is now out of date.
Strengths
- ↑The broadest engine coverage in the category on Enterprise plans, at up to ten answer engines.
- ↑By far the best-funded player, which matters when you are signing a multi-year contract.
Limitations
- ↓The $99/month Starter plan tracks ChatGPT only. Three engines requires the $399/month Growth plan.
- ↓Multi-brand tracking is an Enterprise feature, and Enterprise pricing is not published.
Where Spottlo fits
Trakkr and Profound are built for teams with the budget and process for an enterprise platform. Spottlo answers a narrower question — do ChatGPT, Perplexity, Gemini and Google AI Overviews name you when a buyer asks what to use, and who gets recommended instead — for a published $39/month, with all four engines on every plan and no gating. You can see where you stand before choosing between any of these tools.
Run a free report first
Enter your domain and Spottlo scans your brand across all four AI engines in about 30 seconds — no signup, no card. It is the fastest way to find out whether you even have an AI visibility problem before you price Trakkr or Profound.
Run a free reportTrakkr vs Profound: FAQ
How do Trakkr and Profound compare? +
Trakkr: Growth is $100/month for one brand, 50 prompts and all eight AI models, scanned daily. Scale is $500/month for ten brands with unlimited seats, a REST API and white-label client portals. Profound: Starter is $99/month billed yearly but tracks ChatGPT only. Growth is $399/month for three engines. Multi-brand tracking is Enterprise, which is quote-only.
Is Trakkr or Profound cheaper? +
Trakkr: Growth is $100/month for one brand, 50 prompts and all eight AI models, scanned daily. Scale is $500/month for ten brands with unlimited seats, a REST API and white-label client portals. Profound: Starter is $99/month billed yearly but tracks ChatGPT only. Growth is $399/month for three engines. Multi-brand tracking is Enterprise, which is quote-only. For reference, Spottlo is a flat $39/month for one brand with 25 prompts across all four engines, +$19/month per additional brand.
Which AI engines do Trakkr and Profound track? +
Trakkr tracks ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek, Meta AI. Profound tracks ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, Meta AI, Grok, DeepSeek, Claude. Spottlo tracks ChatGPT, Perplexity, Gemini and Google AI Overviews on every plan, with none gated behind a higher tier.
Is there a cheaper alternative to Trakkr and Profound? +
Yes. Spottlo is a dedicated AI visibility tracker at $39/month for one brand with 25 tracked prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews. It runs a free report on any domain with no signup and no card, so you can see where you stand before choosing between Trakkr, Profound or anything else.
Also worth a look: Trakkr alternatives, Profound alternatives, or every AI visibility tool compared.